David Iredale, General Manager for international Business Development, gives samples of So Good to booth visitors.
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An exhibition booth that gives-out free samples of food? During the Adventist World Session, Sanitarium Health Food Company, Australia, has been giving away thousands of liters of plain, strawberry and chocolate So Good (a soy-based milk alternative), as well as Up-and-go, and thousands of Fruity-bix cereal bars. Strawberry has been the most popular flavor from the So Good range at the Session, although “nearly everyone likes whichever flavor they taste,” said one of the assistants at the booth.
“Oh, it’s good” said Evelyn Dutra Artiaga, a visitor to the Sanitarium booth, after she tried the Strawberry So Good. Fruity-bix bars have also been received with increasing popularity. “It’s one of the best health food bars I’ve tried in my life,” said Carol Porter.
“The purpose of the booth is to demonstrate how successful we are as a church-owned food company,” explained David Iredale, General Manager for International Business Development, Sanitarium. “For example, we are a world leader in educating the public about the benefits of Soy products. We also endeavoring to internationalize the So Good brand, which will be launched in North America during the next year.”
As well as providing free samples of its products, particularly So Good, Fruity-bix bars, and its tinned protein products and meat alternatives to booth visitors, Sanitarium also provided extra samples for delegates from third world countries. “Many delegates from third world countries don’t have the money to buy food while they’re here in Canada,” said Iredale. “We are feeding them.” |
